Remember when I warned about brain-computer interfaces becoming Big Tech’s next frontier? And when people thought my book, The Battle for Your Brain, was painting some distant future?
Welcome to the “distant” future. The Meta neural band is here.
That so-called “distant” future goes on sale September 30th.
I’m not saying it isn’t cool. It may be. But it is a BIG deal and it means that the final frontier of privacy — your brain — is about to come crashing down.
Are your neural signals suddenly fair game to make you unlock your devices? Read my post on Preet Bharara's Substack TODAY about courts literally debating whether you have any privacy rights to your own thoughts. Spoiler: They can't agree.
Here’s Why You Need to read that Post AND My Book TODAY:
The Perfect Storm Is Here
Meta launches neural interfaces on September 30th.
Apple made neural signals a direct form of input to their devices, and demoed it last month.
Courts are split on whether your thoughts are even private.
Legal protections for neural data are spotty and a moving target.
Time left until your brain is part of the tech titan surveillance economy? 11 days.
One court says your thoughts are private. Another says maybe they’re not. Guess which interpretation Big Tech prefers?
You’re About to Make an Irreversible Choice.
In eleven days, you’ll see these at Best Buy. Your tech-savvy friend will rave about theirs. You’ll think, “It’s just muscle signals, and Meta says data stays local."
Without reading my book first, you won’t know:
Why EMG reveals medical conditions before you have symptoms
How “local storage” promises evaporate with Terms of Service updates
What your micro-hesitations reveal about your decision-making
Why the circuit split I detail on
’s platform means your neural data might have ZERO constitutional protection
The Thanksgiving Test Your cousin shows up wearing Meta Ray-Bans with the neural band. They’re scrolling Instagram with finger twitches while algorithms trained on 200,000 nervous systems process every micro-gesture.
Will you be the one who UNDERSTANDS what's happening? Or the one frantically googling “are my thoughts private?” (Hint: Courts don’t know.)
Meta knows about the circuit split. They know there’s no federal neural privacy law. To their credit, they promise local data storage. But a promise without legal enforcement is just marketing copy.
Your 11-Day Action Plan:
Read my piece on
(TODAY) about the circuit splitBuy The Battle for Your Brain (RIGHT NOW. seriously, stop reading and click. Get the paperback, it has a bonus later chapter)
Read Chapters 1 and 2 first (what EMG actually reveals)
Forward both pieces to the friend who always buys the latest gadget
The window to get informed and be part of the change we need is 11 days and counting down.
The courts don’t know if your thoughts are private. Meta is betting you won’t figure that out until after you’ve bought in.
P.S. Share this before your friends pre-order.



Re read your book twice this summer. Will be grabbing a chapter now and pulling key parts for next week...
Keeping a focus here also with HS students about what were facing as US consumers, but aiming to also encourage if deregulation is the norm, how can a graduating senior:
1) make choices daily from their chosen ethical framework, not coercion through tailored advertisement
2) see their economic future after high school with possibility to use and even create ethically designed tech that is transparent bottom to top in design, marketing, even scope and scale of profit goals. Basically, can there be a B corp in tech not for marketing, but in actuality? It's possible...
3) class today has guest Joe Woof who has detailed challenges of tech and addictive product design (as well as historical examples of addictive product design) through his org SocietyInside - connected to upcoming book- as one voice within a few on this.
https://www.theaddictioneconomy.com/
I have just read the Introduction to your book. I am already weighing the viability of becoming a hermit in a cave. But, they'll probably find me with some brainwave thing that is analogous to the echolocation of bats.